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Zone size & placement - The size and placement of the ads have a big impact on earnings.

Reach your visitors wherever you think they’re most engaged on your site. For instance, a prominent banner ad may generate significantly more earnings than low-placed ads. Banner zones—which enable banner or text ads—typically yield more revenue than text-only zones. On your own site, move the ad code to the appropriate place in the HTML. See below


              


 
 
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