Pay for Performance | Rich Media | Contextual Advertising Network

General: As a publisher, you can use Macbellads to set your own ad rates and approve or reject every ad that's purchased for your site. Macbellads enables you to instantly sell ads to your visitors via a "Macbellads" link, in addition to selling through our marketplace and sales team.
Through a small snippet of HTML placed on your site, we handle serving, scheduling, billing, support, and sales. About half of Macbellads's sales are generated from our marketplace and sales team, while the other half are generated from users clicking "Macbellads" on our publisher's sites.

While Macbellads can provide publishers with more revenue and better ads than traditional ad networks, such as Google's AdSense, we work fine along-side them as a simple way to generate additional ad revenue by selling ads directly to your visitors -- something the other ad systems don't do.

If you're using Macbellads, in addition to another ad network, you can turn off Macbellads's keyword targeted-network ads and Macbellads will only display ads that have been approved by you. If you have no ads running, Macbellads will display nothing but "Macbellads", so no real estate is wasted and you have nothing to lose.

Macbellads doesn't display the big "brick" of ads that you're used to. Rather, Macbellads gives publishers full control over the look and feel of their ads so Macbellads can be integrated seamlessly into any website.
How do I start selling ads?: Getting started as an Macbellads publisher in three easy steps.
1. Tell us about yourself and your site
2. Pick up Macbellads's ad-serving code
3. Place the code on your site, and you're set!

To get started, create a publisher account by clicking here. Once your account has been registered, we will guide you step-by-step to set up your website to accept ads within 24 hours. Please note that many of our successful publishers consider three primary factors – cost, quantity, and placement. We recommend you create your ad zones with respect to the three primary factors.

Cost:
Advertisers generally look for average CPC (cost per click) or CPM (cost per thousand impressions) of around $0.20. In other words, if their ads receive an average of 5 clicks per day or one thousand impressions from your site, they only want to pay about $1.00 per day. If the traffic is high quality and performs well, advertisers are often willing to pay more, but for new sites they will be hesitant to take that risk.

Quantity:
The next factor advertisers consider is exposure, i.e. how many people will see their ad. The more people the better. To increase exposure, you may want to work on building volume, either through organic growth or starting your own ad campaign to attract traffic to your site.

Placement:
Central placement on the top half of your site will increase the probability that users will notice the ads, thereby increasing the CTR (click-through rate) and your potential earnings. In our experience, up to 50% of a site’s advertisers originate from the "Macbellads" link. Be sure this link is displayed prominently in order to further monetize your current traffic.
What does this cost me?: Nothing. Being an Macbellads publisher is completely free.
Does Macbellads require a contract or minimum term?: No. There is no contract to sign nor are you obligated to use Macbellads any longer than you choose.
What is an ad zone?: An ad zone is an area of a publisher’s site where Macbellads ads are shown. Publishers determine the ad zone size, type, appearance, and how many ads are shown.
What is your Publisher Acceptable Use Policy?: The Publisher Acceptable Use Policy is applicable to publishers participating in the Macbellads marketplace. To be considered as an Macbellads publisher, you are required to adhere to the following policies.

We suggest you read the policies carefully and reference the guidelines often as we may change our policies at any time. As pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here. Failure to comply with these policies may warrant us limiting ad serving to your site and/or limiting your Macbellads account.
Why should I use Macbellads?: Here are a few reasons why you should use Macbellads:
Take control of your ad space.
We've eliminated the guesswork from online ad publishing. You'll be able to approve or reject any ads purchased for your site. Never worry again about inappropriate content or competitor ads appearing on your ad placements.

Sell directly to your users.
With our simple "Macbellads" link beneath every Macbellads ad placement, users are just a click away from a dedicated purchase page created just for your site. Your own users could be your best customers - it's never been easier to sell ad space directly to them.

Customize everything.
Your ads shouldn't have to clash with your site. That's why we give you the option to completely customize the look and feel of the ads you sell. Change fonts, colors, placement sizes, and more.

It's free to sign up.
There are no setup fees or hidden charges. Ever. Get started today and you could start generating revenue in just minutes!
What kind of ads can I sell?: Macbellads offers several different advertising options, which all pay differently, so there is no one payment method. Essentially, Macbellads currently offers several advertising options, which pay in one of four means – CPM (cost per thousand impressions), CPC (cost per click), CPA (cost per action), and CPV (cost per view).

CPM:
• CPM ads. CPM image ads can be a run of network or purchased specifically for your site by an advertiser. They are paid for on an impression basis. CPM refers to cost per mil, so a 20 cent CPM means the advertiser is paying 20 cents for every thousand pageviews. These ads operate on a dynamic bidding system, with advertisers setting their "max CPM" and bidding against each other to get the best rate and still have their ad show.

CPC:
• CPC based network ads. CPC ads are matched to your site through the zone settings. They are paid for on a pay-per-click basis. Like CPM ads, CPC ads operate on a dynamic bidding system where advertisers set their "max CPC". The rate paid by advertisers is determined by demand for your site.

CPV:
• Full Page Ads. These full page display ads can be purchased for your site or sent via the same keyword targeting system as network CPM ads. This ad type pays on an impression basis, but at a higher rate ($.001 CPV to start) because they are considered to be a more intrusive ad format.
Can I use other ad networks in addition to Macbellads?: Macbellads has no policy against using multiple ad networks on the same site. Many of our clients do use our service in conjunction with AdSense and other ad networks; though, we recommend you contact those networks directly for their specific policies regarding multiple networks.
If you currently use another ad network and your ad zone can support banner ads, then we recommend you try our "reserve price" feature. Give us your HTML snippet from your other ad network and set a "reserve price eCPM". Then replace their code on your site with ours. When we can't beat your reserve price, we'll show your other network. But when we can beat it, we'll show Macbellads ads. You'll always make the most money possible.

To enable Reserve Pricing, please follow these steps:

1. Log into your Macbellads account
2. Click the "Manage ad zones" link
3. Click the "Edit Ad Zone Preferences" link
4. Select "decorate Zone" tab and scroll down

Choose "Yes" option. A new box will appear asking for your minimum eCPM, or minimum revenue per thousand views to your ad zone. This number should not surpass your expected CPM revenue from your other ad network. Once you have set a minimum eCPM, paste the ad code for the secondary ad network in the white box and paste only the Macbellads code onto your site. When Macbellads can beat your minimum eCPM, our ads will show. When we can't, we'll show the other network's ads, in order to ensure that your zone earns the maximum revenue possible.

Please note that clicks or earnings from your secondary ad network will not be reflected in your Macbellads account or statistics.
Where should I place my ads?: We recommend that you place ads on areas on your site that will be most visible and useful for your users. Placing your ads in these areas will often result in the best performance for your advertisers, and strong performance from the ads on your site will encourage advertisers to buy more ads there.
Central placement on the top half of your site will increase the probability that users will notice the ads, thereby increasing the CTR (click-through rate) and your potential earnings. In our experience, up to 50% of a site's advertisers originate from the "Macbellads" link. Be sure this link is displayed prominently in order to further monetize your current traffic.
What will be displayed in my zones when no one has purchased an ad on my site?: We highly recommend Macbellads’s keyword targeted text ads, for which you are paid per click, or keyword targeted Full Page Ads, for which you are paid per view. Keyword targeted ads allow relevant advertisers to appear on your site, and the Macbellads team reviews all keyword targeted ads before they go live to ensure relevancy. In addition, while these ads can act as revenue-generating placeholders, they are automatically displaced by new site targeted ad orders.
How do I paste the code?: The Macbellads code is responsible for enabling ads, tracking statistics for the ad zone, and tracking the ads' performance. For the most accurate statistics we recommend that you copy and paste the entire code directly into the source code of your site. If you are using a special template or formatting service, we recommend you directly contact your webmaster for advanced coding support.

To retrieve a copy of the ad code within your account, please follow these steps:
1. Log into your account at www.macbellads.com
2. Select the "For publishers" tab
3. Click the "Manage ad zones" link
4. Click the "Get Ad Code" link
How long do I have to approve or reject an ad?: Macbellads may review pending ads and act on your behalf based on your “Ad Content” filter preferences and past approval behavior.
How do I manage multiple sites?: Yes. You can create as many ad zones as you desire and place them anywhere on your site. We recommend grouping all of your ads into one zone, as this will make it easier for advertisers to buy ads on your entire site. If you have multiple sites, you can also manage them by creating a separate ad zone for each site under the same Macbellads account.
How many zones do you allow per web page?: Macbellads allows three zones of each advertising product per page. We discourage against creating an excessive number of zones as it will be difficult to keep track and troubleshoot if there are any issues that arise.
If you would like one ad zone to span multiple sites, you can use the same ad code for each site where you would like your ads to appear as long as the content is similar. If the content varies between sites, especially with respect to maturity level of audience, you will need to create a new zone to ensure that most appropriate ads appear, relative to the site. However, we strongly recommend creating a different zone for each site to get better tracking and the most accuracy with regards to statistics.
When will I get paid?: Macbellads issues payments in US Dollars, two months (net-60) after you accrue them. For example, earnings you generated in March 2008, will get paid out in June 2008. If your net-60 revenue does not meet your minimum check amount, this revenue will automatically roll over to the following month. We begin processing publisher payments on the first business day of each month and mailed them out within the first five business days. Note: For Indian addresses, please allow 7 to 10 business days for your check to arrive. Non-Indian addresses may take up to 21 business days.
What is Net-60 payment?: Macbellads has a Net-60 payment policy, which means that each earning must mature for at least 60 days before it is eligible for payment. In other words, earnings from an ad purchased in March are eligible for payment in June. Macbellads uses this time to collect and verify payments. Additionally, we start processing publisher payments checks on the first business day of each month so your collective March earnings would be paid on the fifth business of June and your April earnings would be paid on the fifth business day of July, etc.
If your collective eligible payments for a given month meets or exceeds your minimum check amount (default is $100.00), a check will be sent to your address on file. Your earnings total will roll over to the next month if you do not reach your minimum check amount. For Indian addresses, checks typically arrive at your door within 7 to 10 business days. Non-Indian publishers should expect longer transit times, sometimes from 10 to 21 business days.
What are your publisher payment options?: At this time, Macbellads offers payment by check, Wire transfer and Paypal only. The check will be mailed to the address listed on the account and issued in US dollars. When registering your account, we recommend setting your minimum check amount accordingly, as foreign banks often have fees associated with depositing checks issued in US currency. We are constantly evaluating options and services to better the marketplace experience. Any introduction of alternative payment options will be announced as we would like all Macbellads users to participate.
Can I use my earnings to purchase advertising?: Yes, You can use your earn amount after 60 days of earn date. for this need to contact our saleateam@macbellads.com .
My payment was issued over 180 days ago, can I get it reissued or redeposited?: We are sorry to inform you that checks that are outstanding after 180 days from the date of issue will be voided and ineligible for redeposit or reissue.
I have waited the specified transit time, but I still haven't received my check. What do I do now?: For domestic addresses, please allow 7 to 10 business days for your payment to arrive. Non-Indian publishers should expect longer transit times, sometimes from 10 to 21 business days. If you still have not received your payment after the specified transit time, please confirm your address.

Please note that Macbellads no longer reissues payments throughout the month. Instead, we confirm your check has not been cashed, stop payment, and re-deposit earnings back into your publisher account. The re-deposited earnings will be included as part of your next publisher payment. In addition, checks that are outstanding after 180 days from the date of issue will be voided and ineligible for re-deposit or reissue.
How do I request a stop payment on my check?: Please note that Macbellads no longer reissues payments throughout the month. Instead, we confirm your check has not been cashed, stop payment, and re-deposit earnings back into your publisher account. The re-deposited earnings will be included as part of your next publisher payment. In addition, checks that are outstanding after 180 days from the date of issue will be voided and ineligible for re-deposit or reissue.