- How do I get started
as an advertiser?
-
Get started
as a Macbellads advertiser in a few easy steps.
• Create advertiser account
• Create a new campaign
• Choose an a format
• Choose your targeting
• Create your ads
To begin your new ad campaign and start promoting
your site, please follow these steps:
1. Visit our homepage at www.macbellads.com
2. Click the "Signup" for advertisers on
our main page to the left side
3. To begin your campaign, select the type of ad (text,
banner, or full page) you wish to advertise
4. Fine tune your campaign through geographic, category/channel,
demographic, and/or keyword targeting
5. Set “Maximum Bid” and "Daily Budget"
.
6. Click the "Enter Ads" button to create
your ad copy or use our new upload feature to import
an existing ad, then click on "Save ad"
7. Click the "Confirm Order" button to submit
your new campaign for review and begin driving traffic
to your site
To ensure the quality of our marketplace, we review
all new ads and edits typically within 24 hours. If
your ad is not approved, we will send you a notification
to your registered email with the specific reason.
- What type of ads can
I buy?
-
Macbellads
currently offers the following ad formats:
Text ads – text based ads that consist
of an ad headline and ad description (also known as
ad copy or ad text).
- Network CPC
Banner ads – a form of graphical web advertising
that links to an advertiser’s website.
- Network
CPC
- Network
CPM
- Network
CPA
Full Page Ads – full page interactive ads that
drive engaged users directly to your website or landing
page, between pages of a publishers' website.
- Network
CPV
- Does Macbellads require a contract or minimum
term?
-
No. There
is no actual contract to sign but use of Macbellads
is subject to our terms of service and privacy policy.
You are not obligated to use Macbellads any longer
than you choose.
- Will I be charged any fees?
-
When placing
a CPC ad, a CPM ad or a Full Page Ad for the first
time, there is a one-time $4.95 service fee.
- What advertising terms I should know?
-
CPC: Cost per click
(CPC) - the
amount you pay each time a user clicks on your ad.
CPM: Cost per thousand impressions (CPM)
- the amount you pay per thousand impressions on your
ad.
CPV: Cost per view (CPV) - the amount
you pay each time a Full Page Ad is viewed.
CTR: Click-through rate (CTR) -
the number of clicks your ad receives divided by the
number of times your ad is shown (impressions).
Conversion tracking: A conversion
occurs when a click on your ad leads directly to user
behavior you deem valuable, such as a purchase, signup,
page view, or lead. Using our conversion tracking
pixel, you can see which sites your conversions come
from.
Current Market Price: The average
price for a text ad on a given site over the past
24 hours, based on your targeting criteria. If you
want to get more impressions, consider increasing
both your maximum bid and budget.
eCPC: Effective Cost per Click (eCPC)
– Your average cost per click delivered. (Total
campaign cost divided by total number of clicks delivered.)
eCPM: Effective Cost per thousand impressions
(eCPM) – Your average cost per thousand
impressions delivered. ((Total campaign cost divided
by total impressions delivered) x 1000)
Highest Bid: This is the highest
current bid for a text ad on this site. The highest
bid is the same as the minimum bid amount if there
are no current bids, or if only the minimum amount
has been bid.
Impressions:
The number of impressions is the number of times an
ad is displayed.
Keyword targeted: Advertisers can
purchase keyword targeted ads to reach a variety of
sites across the Macbellads network without having
to select individual sites to do so. Also see: How
does keyword targeting work?
Network ads: This term is used interchangeably
with “keyword targeted ads”.
Site targeted: With site targeted
ads, advertisers can purchase ads directly on publishers
they select.
- What am I responsible for as an advertiser?
-
Advertisers
are responsible for understanding the products and
any charges incurred by an ad after confirming order
and checking out. In addition, advertisers are responsible
for understanding our products, policies, and services
in addition to managing their own accounts. Macbellads
is not required to refund requests due to mismanagement
on the part of the user.
- When will my ads run?
-
An approved
ad will begin running on a site after a few minutes,
immediately after our system has refreshed, unless
it is a flat rate with a specific start date. You
will be notified, via email, if your ad is approved
or rejected. Although a publisher is not obligated
to provide a reason when rejecting an ad, we highly
recommend that they do.
- Where will my ads appear?
-
For site
targeted ads, this is up to you. You choose which
sites you want displaying your ad. For keyword targeted
ads, Macbellads will display your ads on sites that
match the keywords you provide.
- How long will it take for my ad to be approved?
-
Site targeted
ads are generally approved by publishers within 24
to 48 hours, but publishers have 7 days to approve
or reject ads purchased for their sites. Please note
that after 7 days, Macbellads may review the pending
ad and act on the publisher’s behalf based on
their “Ad Content” filter preferences
and past approval behavior. Keyword targeted ads are
not subject to initial approval by individual publishers,
and will go live soon after you create them.
- How much does it cost to advertise with Macbellads?
-
You have
control over the cost, but this depends on the ad
format you’re purchasing. There is no minimum
buy, but ad prices vary greatly by publisher.
- How can I start buying ads with Macbellads?
-
We’ve
got a few ad products to choose from, and it’s
easy to get started with all of them.
1. Full Page Ad, banners, and keyword targeted
text ads: Provide a list of keywords that describes
your business, your website, and your audience, and
we’ll do the targeting.
2. Site targeted text ads: Check out the Macbellads
marketplace to identify the publishers that fit your
campaign goals. You can narrow your selection by site
category, demographics, traffic stats, and more.
- Does Macbellads offer support for creating
ads?
- No. Macbellads never support
to create ads.
- Can Macbellads help me reach my audience?
-
Absolutely.
Take a look at the Macbellads marketplace to identify
the sites that match your targeting criteria. There
are more than 10,000 publishers to choose from, so
you won’t have any trouble finding sites that match
your campaign’s goals. Alternatively, you can provide
us with your keyword list and we’ll identify the right
sites for your campaign.
- General statistics
-
We provide
a bank of information to better inform advertisers
about how a publisher compares with other publishers
in the Macbellads marketplace. This information is
specific to activity tracked on Macbellads.
Pageviews per day:The count of how
many times a webpage with this ad zone loads during
a day. This is an approximation based on the previous
day's average as tracked by Macbellads.
Unique users per day:The count of
how many individual users visited this ad zone in
a day based upon IP addresses. This is an approximation
based on the previous day's average as tracked by
Macbellads.
Alexa rank: Alexa is a service that
ranks websites based on their relative popularity.
Therefore a lower number means a more popular site
- Yahoo!, for example, is ranked #1 in Alexa.
Repurchase rate:The measure of how
many advertisers repurchased an ad on a given zone
after the initial campaign finished.
Conversion Score: A measure of how
well ads on a given ad zone have converted in previous
campaigns. We gather conversion data with advertisers
who use our conversion tracking tools.
Macbellads since: The month and year
in which this publisher first joined Macbellads.
Origin of traffic: The country where
most of the visitors to an ad zone come from. You
can use this information to geo-target countries with
our CPM, CPV and CPC products.
Avg cost per click (eCPC): The average
cost of a single click for past advertisers. That
is, the total cost of previous campaigns divided by
the total number of clicks delivered.
Site Category: A grouping of publishers
based on site content. We also use this to help match
you to publishers for our keyword targeted ads?.
What CPC can I expect? To help you
anticipate your average CPC, we offer a comparison
for the industry you are promoting, based on previous
campaigns on this ad zone.
Note: Industries without recent statistics are not
displayed.
Ad zone description A description
provided by the publisher regarding this ad zone.
More places to advertise by this
seller Additional ad zones available from this publisher.
- What are keyword targeted ads and how do they work?
-
By placing
a keyword-targeted ad, Macbellads finds relevant sites
in our network on which to display your ad. These
ads run on a pre-determined maximum CPC and daily
budget set by you. Your keywords can be based on the
topic of your campaign or your target audience. A
keyword-targeted ad placed will continue to run until
you cancel the campaign.
Advertisers provide keywords based on their products
and the users they are targeting, while publishers
provide keywords based on site topics and visitor
demographics. All keywords are reviewed by the Macbellads
team for relevancy. Macbellads uses these keywords
to create the best possible matches between advertisers
and publishers.
- How does Macbellads determine which keyword targeted ads will appear?
-
Macbellads
identifies ads that are relevant to a site’s content
based on advertisers’ predefined categories and the
keywords they provide. In addition, our system will
display ads based on advertisers’ price settings and
past performance.
- How can I find the right sites for my budget?
-
You can search
for sites by clicking “Browse the Text Ad marketplace”
located in the Direcory. Use the “Narrow your search”
categories on the left hand side of the page to refine
your selection.
- Will Macbellads ads affect SEO optimization?
-
Macbellads
ads are served through Javascript and will not affect
SEO optimization.
