As advertisers set up their targeting parameters and create their ads, the ads are automatically entered in Macbellads’s auction, along with the corresponding bids. When publishers enable their site to run ads, the publisher zones created are automatically part of the inventory that advertisers bid for.

Here’s how it works:

Every time a user views a page on the Macbellads network, our system determines the most appropriate ad to show to that user via a real-time auction. Macbellads Techonolgy ensures that the latest targeting technologies are deployed to serve the ad.

For a given user requesting a given page, we find the pool of ads that match the appropriate ad format and user targeting criteria. For example, a young male user in Dubai viewing an entertainment site will draw from a different ad pool than an older woman in abu dhabi on a page about sports.

Once we’ve defined the available pool of ads, we choose the highest yielding ad. For banner ads and Full Page Ads, we choose the ad with the highest bidded CPM (cost per thousand impressions). Auctions for text ad space factors in CPC (cost per click) bids and click-rates of the eligible ads. In all cases, the highest bidding advertiser is charged one penny more than the second highest bid, regardless of the original max bid.

Once an ad is shown, we store click data and other statistics to continue improving relevance and maximizing yield for participants in the marketplace.