The Macbellads brings together thousands of advertisers and publishers in a real-time auction for ad space on websites—with nearly 1 billion transactions processed every day.

All ads are automatically entered into the auction, but whether you win the premium ad space depends on your bid and daily budget for each campaign.

After choosing your ad type and setting any targeting parameters, you’ll be asked to enter your maximum bid and daily budget. The pre-selected options reflect overall marketplace conditions and may be a good choice for your first time.

For text ads, the bid will be CPC (cost-per-click); for banner ads, CPC (cost-per-click), CPM (cost-per-thousand impressions) or CPV (Cost per Action); and for Full Page Ads, CPV (cost-per-view).

Here are a few situations where editing these options might be the best thing for your campaign:

1.    If you like the performance of your campaign and want more traffic, you should raise your daily budget to        gain more exposure.

2.    If your want your ads to appear on higher-quality sites, raise your max bid for the entire campaign to win        the auction on more sites.

3.    If you’ve consistently been able to get the results you want, but want to pay a lower price, consider        lowering your max bid.

4.    If you’re noticing on the “Sites” tab that particular sites have been especially effective or ineffective for         your campaign over time, raise or lower your bid on individual sites to win those particular auctions.