A study by Macbellads found that the ability to make a purchase
or take action immediately combined with an online video
ad increases sales ON AVERAGE, 71%!
Online video ads have been found to OUT PERFORM traditional
advertising media such as television, radio, and print.
5 tips to create a effective online video ads.
Keep it simple. Simple, concise ads work
best online for two reasons: viewers don’t want to
read large volumes of text on their computer screen; and
the online environment in which your ad will appear will
already have a lot going on visually. To stand out, your
ad needs to be clean and concise.
Get to the point. Research shows that people
decide if they want to read more about a topic on a website
in 8 seconds or less. Ads that contain specific, immediate
benefits, such as a promotion or discount, resonate strongly.
Be smart about text. If you have a lot
of text, you may need to vary the size of the type to allow
it to fit into the ad space. If so, Macbellads recommends
no more than two type sizes in one ad, with the largest
type size on top. Also, never use more than two fonts and
avoid using all caps.
Use relevant visuals. The visuals in a
video ad should be eye catching but, more importantly, they
should also communicate a relevant message. Clean, simple
graphics are more likely to catch the eye of the viewer.
Test and re-test. Video is such a flexible
medium that it pays to experiment with different creative,
formats and messages to find the combination that works
the best. Set aside a portion of your budget to test different
approaches so that you can see how response rates fluctuate
when you change the visuals, call-to-action, price points
or add a promotional offer.
Pricing: cost-per-view (CPV)
You pay for each time your Video Ad is viewed.
** for video ads pls write us salesteam@macbellads.com
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