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     Overview | Start as Advertiser | Start as Publisher | New! Tracking with ICMS
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  Getting started
  A guide for advertisers »
Building the Perfect Ad »
Targeting the Right Audience »
Winning the Auction »
Tracking Your Bottom Line »
Optimizing Your Campaign »
Troubleshooting »
  Accepted Ad formats
  Text ads »
Banner ads »
Full page ads »
Video ads »
  Targeting
  By location »
By category »
By demographic »
By keyword »
  Auction
  How the auction works »
  Miscellaneous
  Advertiser FAQs »
Rules & Policies »
Ad Approval Guidelines »
Refund Policy »
Terms of Service »
 
Targeting the Right Audience      RSS for dicussion
The Macbellads Network allows advertisers to communicate directly with your target audience, whether it’s the entire network or one focused segment of it. Experiment by targeting different audiences by content category and keyword, as well as more specialized options.

Unless you’re already sure of your target audience, we recommend beginning with full-network targeting. That’s why it’s the default option when you create a campaign. Later you can narrow down to the types of site that are converting for your campaign.

To try full network targeting for a new campaign, create a new campaign, choose your ad type and use the other pre-selected options.

With an existing campaign, you can edit your targeting at any time by logging in to Manage ads campaign, select your edit campaign and then using the “Edit Campaign Target” option.

Targeting by content category lets you choose the types of website where you want your ads to appear.
Learn more »

Targeting by keyword works like a search engine, matching the terms you use to describe your site or product to sites in the Macbellads Network. Learn more »

Targeting by location allows you to target worldwide by country. Learn more »

Targeting by demographic info allows you to target by age and gender. Learn more »

 
 
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