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| Optimizing
Your Campaign |
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Once
your campaign has been running for a few days, you can start
optimizing to get the results you want. Below is a breakdown
of the most common and effective strategies that successful
advertisers use to optimize campaigns in the Macbellads
Network.
As you’re optimizing, it’s crucial to monitor
your campaign statistics closely to see what’s working
and what’s not.
As discussed in Building the Perfect
Ad, make sure that you’ve tested multiple variations
of your ad creative and that you’re using the most
effective ones. Experiment with variations on the core message,
call to action, and design of your ad.
Many campaigns get off to a slow start because they’ve
targeted too narrow a segment of the Macbellads network.
If you’re not getting as many clicks or impressions
as you’d like, or you’d like to try a different
set of sites, edit your targeting options for full-network
targeting or a broader segment of the network.
Optimizing Site by Site
After your conversion code is live, you can optimize bids
on a site-by-site basis to maximize conversions at your
target price. Although this involves a little work, it can
be the most effective way to hone your campaign over time.
your first use of this rich site-level data should be to
pause all non-converting sites and then, if necessary, reduce
bids on sites converting above your target CPA.
On sites that are inexpensive for your campaign, converting
below your target CPA, you should increase your bid, since
there are probably more conversions to be had at or below
your target.
With all this in place, you should be able to increase your
daily budget to drive as many conversions as possible.
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