The
Full Page Ad advantage
Macbellads unique Full Page Ad format allows you to display
interactive ads with the following advantages:
The Full Page Ad
takes up the whole screen. With the whole screen available
as your ad real estate, you can create compelling ads that
capture your users’ full attention.
Users see your ad without having to click. The Full Page
Ad will appear automatically during the users’ browsing
experience.
The creation process is easy. You can create a Full Page
Ad in minutes. Simply upload the URL of your choice to serve
as your ad landing page.
How to
build your Full Page Ad
All you need for a Full Page Ad is the URL of your homepage,
but in most cases you’ll do even better by pointing
users to an uncluttered, compelling page created with your
core campaign goals in mind.
Think about the Full
Page Ad from the web-surfer’s perspective. When a
Full Page Ad is displayed, the user shouldn’t need
to spend time figuring out what you’re trying to sell.
If the message isn’t compelling, she’ll skip
the ad and return to the initial websites.
One action
Decide what you want
the user to do and then help her accomplish that task. Out
of context, the typical homepage has too many links and
too many messages–this is likely to confuse a casual
user.
Simplicity
Remove the clutter.
If it’s not a part of your main message or it’s
not helping the user with the task at hand, you probably
don’t need it.
One obvious step
is to remove other ads from your Full Page Ad destination
URL. We’ve seen several Full Page Ads with a leaderboard
ad on top of the Full Page Ad. Don’t do anything to
distract the user’s attention from your message.
Brand
Get your brand out
there. Upload a logo for the preview page and make sure
there’s a prominent one on your site. Even if the
user clicks to skip the ad, your brand will still have been
noticed.
Pricing:
cost-per-view (CPV)
You pay for each time your Full Page Ad is viewed.
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