Macbellads Network offers a full range of ad types, each of which can be customized to fit your campaign and the look and feel you want for your ad. But it’s not only style that counts - a compelling message with clear language will lead to a lot more clicks on your ad. http://www.macbellads.com/work/advpads.php Fri, 24 Oct 2008 17:10:24 +0530 Fri, 24 Oct 2008 17:07:38 +0530 Dimension Guidelines Current size standards for banner ads are really just recommendations. the Interactive Advertising Bureau (formerly the Internet advertising Bureau or IAB) and the coalition for Advertising Supported Information and Entertainment (CASIE) have compiled a list the most popular and most effective banner size. Click here to see banner size. http://www.macbellads.com/work/advpads.php AFC80F2A-348E-4CCC-B8D8-9D6524E4713B Fri, 24 Oct 2008 17:04:15 +0530 File Size Guideline. File Size Guidelines have yet to be standardized by the IAB for guidance, look to a cardinal rule of web usability: smaller files means faster-loading pages and faster-loading pages means happier viewers. use animated graphics only if they are more effective than static graphics, and use graphics only if they are more effective than text. If you incorporate large complex files in to your ad, make sure they are "optimized" or streamlined to take up the fewest bytes possible. http://www.macbellads.com/work/advpads.php 178E688B-2B63-42EC-A11B-853295D64892 Fri, 24 Oct 2008 17:05:58 +0530 Animation Looping, Animated graphics, usually specified as GIF89a, contain a set of images in a specified order. The series can be presented, it can loop endlessly, or it can loop just once (or a few times) than stop. http://www.macbellads.com/work/advpads.php 0CF3AEE5-51E5-41E9-BA8A-E5F18A9E4906 Fri, 24 Oct 2008 17:06:26 +0530 Rich Media Limitations. Rich Media, Such as streaming audio or video and Java applet's, are by far the largest files and will therefore slow your banner ads considerably. They are also the most elitist, because a significant number or browsers don't handle streaming or Java well, if at all. Many sellers of ad space severely restrict the use of rich media in banner ads. Determine whether it really makes sense, given your campaign goals and target market. Do extensive user testing on subject who represents your intended audience. http://www.macbellads.com/work/advpads.php 189DD2D2-D59C-4518-B5A0-D75DB0F4E40A Fri, 24 Oct 2008 17:07:04 +0530 Try at least 5-10 different versions of your ad - Macbellads supports up to 10 per campaign - even if the differences are as small as changing a word in the headline. Macbellads will automatically try each variation and show you the results, enabling you to decide which versions to run more often. You'll notice the difference in click-through rate (CTR) - the higher that number is for a given ad, the more effectively you’re engaging your audience. Macbellads offers three basic options for advertisers: text, banner, and Full Page ad. Here’s a quick breakdown of how each one works and how to select the right format(s) for your campaign: Text ads are the easiest, most basic form of online advertising. You've only got 70 characters to work with, so you need clear language and an engaging headline to get people to your URL. Text ads also have the advantage of appearing within the photos, videos, and text content of the sites you select . Banner ads come in Six familiar shapes and sizes - all IAB standard. Visual impact is key, since you have a lot of space to work with. Use a powerful, relevant image and just a few crucial words. Full Page Ads are an interactive, high-impact way to get your message out. The ad appears during the user’s browsing experience, without a click, and takes up the user’s entire screen. All you need for a Full Page Ad is the URL of your homepage, but it’s even better to point users to a landing page that’s straightforward, contains one call to action, and enhances your brand. http://www.macbellads.com/work/advpads.php 19F09457-2C24-49C2-84D0-E28E7198F423 Fri, 24 Oct 2008 17:07:38 +0530